Downtown Development Board Staff got approval to enter into an agreement with Vector Media, the advertising agent of LYNX, to purchase two bus wraps for the combined cost of $12,420 as part of the Downtown Development Board's welcome initiatives for UCF Downtown and Valencia College Downtown.
The LYMMO system offers advertisers a chance to target the downtown area. The buses provide eye-level coverage by traveling along the streets of downtown Orlando in close proximity to drivers and pedestrians. Additionally, large, dynamic, moving advertisements may catch the target’s eyes and have the potential to get attention.