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The City District - Downtown Orlando's New Mega Main Street District Launches in Parramore

The City District (Facebook | Website | Instagram | Twitter) is now Central Florida's largest nationally accredited Main Street America program thanks to the expansion and rebranding of an existing main Street program.

What began life in 2010 as the Church Street District encompassing a small portion of Church Street on the east side of I-4 is now (as of July 7th) called The City District and now (as of October 7, 2019) encompasses acreage stretching west to OBT, north to West Colonial, south to the 408, and east to - well it's complicated. See the map below.

The City District encompasses "regions" including Orange Blossom Trail (brown), Creative Village (blue), Parramore Heritage (green), and Orange Ave, Wall Street and Church Street (purple). Image courtesy The City District.

The City District has divided itself into different areas or "regions" as they call them :

  1. Creative Village

  2. Orange Blossom Trail

  3. Parramore Heritage

  4. Church Street

  5. Orange Ave

  6. Wall Street

The new district, a not for profit 501(C)(6) organization, is part of the Orlando Main Street program run by the City of Orlando which includes Mills50, Audubon Park, SODO and several other active hot spots in the city.

The new district, as all the Main Street districts in Orlando do, "seeks to serve as policy influencer and a vehicle for business and community enhancement, while ensuring economic stability through event programming, design, marketing and promotion," according to its website.

In June it welcomed five new members to its Board of Directors according to The Community Paper:

  1. Justin Williams, general manager of the Grand Bohemian Hotel Orlando

  2. Mitchell Ruiz, owner of Barnes Supply

  3. Keith Mawardi, co-founder of Team Market Group

  4. Pete Downing, operating partner of Market on Magnolia

  5. Justin Sullivan, founder of the V Group

A neighborhood improvement district or NID is also in the works for this general area of Parramore according to Orlando Business Journal. Seventeen professionals are currently working on it.

The office for The City District is located inside Discover Downtown at 201 South Orange Avenue Suite 201 (MAP).


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