Sailboats will be floating on Lake Eola soon promoting the Major League Soccer All-Star Game if City Council passes a special event signage package being brought before it June 17th.
The package, recommended for approval by Elisabeth Dang (Planning Official with the City of Orlando Economic Development, City Planning Division) includes
an artistic collage at the 617 W Central property
a building wrap at the SunTrust Tower
a banner for the Church Street Station bridge
exterior signs on the Orlando City Soccer Stadium
Separately, street banners have already been scheduled to occur on downtown street lights and on bus shelters.
Dang also recommends authorization of a City Planning Official to approve more temporary event signage than what is stated above, as needs arise.
Anticipated installation of all of this is two-three weeks before the event. The maximum the code allows is 30 days prior.
Orlando’s sign code generally restricts banners throughout the City; however, it does allow the City Council the latitude to approve a sign package of banners and building wraps for significant downtown-wide events. The MLS All-Star Game qualifies as a downtown-wide event, similar to the NBA All-Star game and other events in the past – which had a similar package of signs that was approved by the City Council.
The Game is set to be nationally televised events on FS1 and UniMás, and is likely to be one of the busiest events hosted at Orlando City Soccer Stadium.
The MLS All-Star Game is an annual marquee event for Major League Soccer, and this year it will be hosted at the Orlando City Stadium, against Spanish giants Club Atletico de Madrid. Every year the event draws fans and media from across the country for a five-day celebration that typically includes a concert, news conferences, community service days, a Homegrown game — which features young MLS standouts — and culminates with the All-Star Game.