At the Orange County Administration Building Monday officials from Orange County, Lynx, Orlando Economic Partnership, and Visit Orlando revealed new art covering a 60-foot LYNX bus.
The bus is wrapped in images that support the Safer, Stronger, Together campaign that encourages businesses and residents to engage in recommended safety measures and be accountable for the safety of their community. The bus shows a diversity of images of people wearing masks and includes the #DoYourPartORL hash tag.
On hand for the unveiling were Orange County Mayor Jerry L. Demings, president and CEO of Orlando Economic Partnership Tim Giuliani, LYNX CEO Jim Harrison, and Visit Orlando CEO George Aguel.
The campaign was developed by Orlando Economic Partnership and Visit Orlando at the request of Mayor Demings to encourage businesses and residents to follow COVID-19 safety guidelines.
“To get the word out, many of our businesses, large and small, media partners, and our community partners like LYNX have stepped up to help get the word out,” said Mayor Demings.
Lynx is providing the bus wrap, free of charge, as part of its commitment to support economic development and recovery in the region. LYNX is the latest organization to provide in-kind services and assets to the Safer, Stronger, Together campaign which also includes public service announcements in local television, radio, print and outdoor media; donated advertising space from local corporate partners; publicity and social media programs to involve residents; and support from local businesses and regional associations to share the message on their own channels.
Businesses are being encouraged to utilize tools at DoYourPartORL.com to showcase how they’re doing their part. Businesses can also take the “Orlando Promise,” by filling out this form which includes a checklist for businesses that notifies customers of measures being taken like the wearing of masks by staff and customers, the enforcement of social distancing, the limited capacity at the business, hand sanitizer, contactless payments, and sanitation of surfaces between customers.
“Research has shown that consumers, including both local residents and visitors, want to support businesses that employ visible safety measures,” said Visit Orlando CEO George Aguel. “This donated bus becomes a roving billboard, through both downtown and tourism areas, that underscores our entire community is committed to safety.”