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  • Mark Baratelli, Editor

Fulcrum Adaptive Reuse Project to Bring Offices, Retail and Food to Busy Downtown Corner


The Fulcrum at 150 North Orange Avenue will feature a large mural in the back.

A new adaptive reuse project called Fulcrum* (Website) will transform the 140,991 SF building at 150 North Orange Avenue (MAP) into creative office space with large, dramatic windows, shared tenant spaces and street-level retail.


This four story, 141,000 SF building at the corner of Jefferson Street and North Orange Avenue will feature 76,000 SF of large format, class-A creative office space with the largest contiguous open space in downtown Orlando. 24,498 SF of dining and retail, a dynamic, activated lobby, coffee bar, and informal meeting spaces will fill the ground floor.





Developers Third & Urban and FCP are investing more than $4.5 million to improve the building’s exterior, common areas and tenant amenities and provide a new office experience for existing and future tenants.


The back alley will be redesigned into a destination with fresh landscaping and a large-scale mural. A nationally recognized artist is creating the mural, with design currently in the planning stages.


For cyclists who bike to work, the building will have on-site showers and bike storage.


The office space is designed by Smith Dalia and Orlando-based Walker Design.





Fulcrom is FCP’s first commercial office investment in Florida following investment in nine multifamily development and acquisitions throughout the state.


The building was originally developed as a JC Penny department store in 1960. It was later transformed into an office building in the 1980s. The last facade renovation the building received was in 2000.


*Fun fact: a fulcrum by definition means a thing that plays a central or essential role in an activity, event, or situation.


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