A location of Fabletics (Website), the activewear, fitness and workout clothes retailer is opening inside Mall at Millenia according to signage placed in front of an empty storefront on the second floor of the Macy's wing of the mall recently.
The retailer signs up customers, calls them VIPs, and gets their credit card information. Every month the VIPS are presented with new "outfits curated just for you" and the decision to buy or not. The payment is always the same: $49.95. If they want to buy it, they are billed. If not, they tell the company and aren't billed.
Shoppers can still shop the site and store at regular retail pricing without becoming a VIP member.
Back in July 2018, the brand announced it'd be opening 75 new stores to go with its already opened collection of 25 stores.
JustFab Inc. Co-CEOs, Don Ressler and Adam Goldenberg, launched Fabletics with Kate Hudson in 2013 "after they saw a gap in the activewear marketplace: there were plenty of luxury brands, but none that offered stylish and high quality gear at an accessible price point."