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EōS Fitness Gym May Take Orchard Hardware Spot at Fashion Square Mall

Credit: Google Maps

EōS Fitness (Website) might be moving into the Orchard Hardware space next door to Floor & Decor at Fashion Square Mall at 3111 E Colonial Drive (MAP) according to marketing materials from SRS Real Estate Partners.

EōS Fitness is a fitness club chain with fees starting at $9.99 per month. Each location comes with a full suite of amenities including personal training, group fitness, cycling studios, swimming pools, turf functional training areas, full locker rooms and Kids' Clubs.

The company operates 30 locations in Phoenix, Las Vegas and Southern California. A recapitalization of EōS Fitness last year provided management with the flexibility and capital to continue to expand EōS's footprint throughout the US. Two new Florida locations are lined up for 2020 in Tampa in Midtown and Ehrlich Grove according to its website.

The SRS Real Estate Partners materials, meant to promote the leasing of outparcel pads that line the property, contain a section called “Nearby Retailers." Along with logos for existing businesses Floor & Decor, Dick’s Sporting Goods, Target, Longhorn Steakhouse, and Olive Garden, the EōS Fitness logo is present. A second place where the logo can be seen in the materials is on top of the former Orchard Hardware space in the property map.

EōS Fitness and SRS Real Estate Partners did not respond to repeated calls and emails for confirmation and the Orlando location is not listed on the gym's website.

The materials also show a not-yet-constructed building featuring logos for Aspen Dental (Website) and Spa Noir. This building would be located between the new Olive Garden and the old Olive Garden. Apsen Dental has 2 Orlando locations currently in SODO and Waterford Lakes.

The outparcel properties SRS Real Estate Partners is marketing include the following:

  1. Outparcel 1 - 6,000 SF, is divisible, and faces Maguire.

  2. Outparcel 5 - 3,070 SQ, faces Maguire.

  3. Outparcel 4 - 3,700 SF, faces Colonial in between Longhorn Steakhouse and Olive Garden.

Fashion Square Mall will soon undergo a large transformation including demolition of the existing mall and the addition of a hotel, apartments, 500,000 SF of retail, restaurants, and a parking garage. Across the street, the space containing a soon-to-close Lucky's Market will be taken over by Aldi's.

The SRS Real Estate Partners' marketing materials for outparcel pads on the property adjacent to Fashion Square Mall feature the EōS Fitness logo atop the Orchard Hardware space next door to Floor & Decor.
In a section of the marketing materials called “Nearby Retailers,” the EōS Fitness logo is also present.

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