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Orlando Sentinel Editor's Column Promising "Peek Behind the Curtain"

Orlando Sentinel Editor Mark Russell has started a bi-weekly column where he'll "give you a peek behind the curtain of the Sentinel." In the column, he plans on explaining why his company makes some of the journalistic decisions it does, preview whats to come online and in print and introduce some of the employees. Russell is also doing something creative: inviting folks to come to the Sentinel itself and sit in on a daily 10 a.m. news meeting, where they plan coverage. If you'd like to join them at one of these meetings, call him at 407-420-5467 or e-mail marussell@orlandosentinel.com. Photo Credit: TheBlackManCan.org

Jernigan Post Launch Party

The Jernigan Post is a new local publication about Orlando and their release party,"The Jernigan Post Release Gala," is June 11, 2010 8pm-11pm, at Culture Mart (225 N Magnolia Avenue, Orlando, FL). No alcohol and bring your own snacks.

"Come hang out with The Jernigan Post staff and some of our friends as we celebrate the release of the first issue! There will more fun than we can even tell you about! Expect: Music, fun, a few snacks (If you really love us, you'll bring a couple of snacks too!), some girl galavanting about as a gypsy, dancin', and our B-Side friends doin' their B-Side thing It's a good hang out to celebrate the start of a positive adventure. BTW: This is a dry event, so keep your booze at home. :)"

Newspaper circulation plunges over 10%

Sad news for the newspaper industry from Yahoo Finance:"Average daily circulation at 379 U.S. newspapers plunged 10.6 percent in the April-September period from the same six-month stretch last year, according to figures released Monday by the Audit Bureau of Circulations.

It's the largest drop recorded so far during the past decade's steady decline in paid readership -- a span that has coincided with an explosion of online news sources that don't charge readers for access. Many newspapers also have been reducing delivery to far-flung locales and increasing prices to get more money out of their remaining sales.

The latest decline outstripped a 7.1 percent decrease in the October 2008-March 2009 period and a 4.6 percent decline in last year's April-September window."(Source, Source)

The blog looks like a newspaper

The blog that looks like a (one page) newspaper! Wanna see it? Copies available at Mark Baratelli Tries Two Hard (Aug 26), Third Thursday (Aug 20) and Dirty South Bike BBQ (Aug 23).

Interview with Tom Dyer, Publisher of WaterMark newspaper

Eight It Up
Eight questions for someone interesting
By Scottie Campbell

Tom Dyer, Publisher of Watermark Newspaper

About Tom Dyer | When publisher Tom Dyer started Watermark there weren't many ways for local gays and lesbians to communicate with each other. Frustrated after listening to a local elected official distance herself from the community, and inspired by the success of Southern Voice in Atlanta, Dyer founded Watermark in 1994; this month, the newspaper celebrates its 15th anniversary.

About Watermark | Every two weeks, Watermark reports gay news for Orlando, Daytona, Tampa, St. Pete, Sarasota, and various points in between, as well as national and international news of note. Over the years, their distribution has grown 6000 to 30,000. You can find Watermark at various locations around town or visit them at WatermarkOnline.com.

In this inaugural “8 It Up!” interview, we get some insight into Watermark and Tom -- and learn that he apparently doesn’t drive the speed limit…

Scottie…

The face of Orlando Sentinel theatre SHOVED to bottom of page

Brian Feldman Reads This Newspaper In Its Entirety and window dressers everywhere salivate

June 25, 2009: Stores pay window dressers thousands a year to come up with original ideas to draw in the foot traffic and entertain passersby. But I highly doubt they EVER came up with something as original and unexpected as Brian Feldman's nighttime piece "Brian Feldman Reads This Newspaper In Its Entirety" which took place starting at 8:30pm at Frames Forever & Art Gallery on Orange Avenue in Winter Park June 25, 2009.

There he was as I pulled up in my car, standing in a store window, holding an Orlando Weekly and reading it word for word into a microphone. The sound (rig designed by Tommy Wingo) coming through the two speakers stuck on a folding table to the right of the window was set at a decent volume and sounded crystal clear. The lighting from within the window lit the wall of newspapers behind him like in a perfect Barneys window display. The floor of the window area was covered in newspapers, and even Feldman himself wore a handmade vest of newspaper.

The r…

Newspaper Audio Falls on Blind Ears

In recognition of WMFE 90.7 FM dropping their Audio Reading Service due to state budget cuts, Brian Feldman will perform "Brian Feldman Reads This Newspaper In Its Entirety" (Facebook Event) Thursday June 25, 2009 starting at 8:30pm at Frames Forever & Art Gallery (941 Orange Ave Winter Park FL 32789 | MAP). This event is free.

The local performance artist will be reading all 52 pages of the June 25-July 1, 2009 issue of the Orlando Weekly newspaper, out loud, in its entirety including all ads, photos, comics and page numbers. The choice of the Orlando Weekly as Feldman's newspaper of choice is curious, as it is not one of the ones regularly read by the WMFE 90.7 Audio Reading Service vounteers."More than 36 dedicated volunteers read articles from the Orlando Sentinel, USA Today, The Daytona Beach-News Journal and Florida Today. The WMFE ARS also provides readings from national publications such as The New York Times and The Wall Street Journal." Links
twit…

Fake newspaper gets 'em every time

In a front-page ad in today's International Herald Tribune, the leaders of the European Union thank the European public for having engaged in months of civil disobedience leading up to the Copenhagen climate conference that will be held this December. "It was only thanks to your massive pressure over the past six months that we could so dramatically shift our climate-change policies.... To those who were arrested, we thank you."

There was only one catch: the paper was fake.

Looking exactly like the real thing, but dated December 19th, 2009, a million copies of the fake paper were distributed worldwide by thousands of volunteers in order to show what could be achieved at the Copenhagen climate conference that is scheduled for Dec. 7-18, 2009.

The paper describes in detail a powerful (and entirely possible) new treaty to bring carbon levels down below 350 parts per million - the level climate scientists say we need to achieve to avoid climate catastrophe. One article describ…

Orlando Fringe on Watermark cover

Here's the cover of this week's Watermark newspaper featuring your humble editor. The photo for the cover was shot inside the blue venue at Fringe on Monday night May 12, 2009, around 6pm by local photographer (and 2008 official Fringe photographer) Julie Milford.

SFWeekly offers (possible) warning for Orlando

Here's one sad story about the economy having an effect on media/coverage and it in turn having an effect on local theatre companies. SF Weekly has been forced to reduce its staff of capsule reviewers due to the lower-than-usual number of ad pages in the coming months' papers. Chloe Veltman, a theatre critic and arts journalist for the paper, and her team, feel the pain first:"The paper's coverage of theatre will drop from three plays -- my 1,000-word column plus two 200-word capsule reviews -- to just my column. The publication will not be running capsules in January. The situation is likely to remain the same in February and March at least.

This is unhappy news for my great team of capsule reviewers at SF Weekly. I'm sad about it too, as making decisions about which shows to review among the hundreds to pick from each month has been hard enough in the past. Now the task is going to be even more difficult." And then she points to the inevitable."Even mor…

Why not Orlando: Metromix in print

As seen in LA 12-24-08
Metromix is a business that lists local events with chains in a slew of cities across the US. In LA, I noticed they have a print version. I immediately thought, "Why not Orlando? Is it too small? Is print something new for Metromix? Is Orlando Weekly too much of a presence? If they respond to my email inquiry, I'll share it.

Orlando Sentinel owner Tribune in bankruptcy

2/08: Tribune owner curses Orlano Sentinel employee
The Tribune Company, parent to the Orlando Sentinel, officially filed for bankruptcy Monday. The good news is, according to this New York Times article, Tribune wouldn't benefit from selling it's papers, so hopefully the Sentinel will stay put long enough for some changes that will make the company viable again. Putting papers up for sale, as several troubled companies have done, will not solve the industry’s problems, said David C. Joyce, a media analyst at Miller Tabak & Company, a small investment banking firm.

“Selling assets also means selling off cash flow, and they need that cash flow to service the debt,” he said. “And any sales would be fairly close to fire-sale prices, because people aren’t buying assets, especially in the newspaper business.”

Orlando Sentinel: no to Associated Press

The Orlando Sentinel will be published without AP content starting in two years! By choice! Their parent company says the price change AP will adopt in 2 years is too high to pay. The Tribune Company, The Orlando Sentinel's parent company..."...has given a two-year notice to the Associated Press that its daily newspapers plan to drop the (AP) news service, becoming the first major newspaper chain to do so since the recent controversy over new rates began.

Under current AP policy, each newspaper buys a package of general news created by AP based on that paper's location and circulation. The package usually includes breaking news, sports, business, and other national, international, and regional news relevant to the client's market, including its state AP wire.

Under the new structure, AP member newspapers will receive all breaking news worldwide (including items from other state wires), as well as breaking sports, business, and entertainment stories. In addition, a packa…

Lee Abrams: Chief Innovation Officer, Tribune Company

Remember back in July I did the interview with the Orlando Sentinel's Associate Managing Editor for Visuals, Bonita Burton, about the then-recent redesign of the print version of the Orlando Sentinel? Well, it turns out that re-design might have had roots further up the food chain, starting in March, with the hiring of Lee Abrams, a former radio innovator.

Lee Abrams, Chief Innovation Officer for the Tribune Company (owner of the Orlando Sentinel)did an interview on the October 10th episode of On the Media:"As the senior vice president and first ever chief innovation officer of the Tribune Company, Lee Abrams is spearheading some major changes in the newspaper business. This is Abrams' first foray into journalism and his leadership style is, well, different. Abrams discusses his infamous staff memos and his vision for the future of the newspaper business."Listen to the interview with Lee Abrams:


I thought the interview was great because (a) he's passionate, (b) h…

Little Shop gets awesome marketing campaign

Photo Credit: Brian Feldman



Photo Credit: Brian Feldman



Photo Credit: Brian Feldman
Kudos to The Plaza Theatre in partnership Gramercy Theater for this fantastic guerilla marketing campaign! These photos were taken inside the City Arts Factory and put a fantastic unexpected twist on the tired old poster-on-window marketing schtick. Major kudos. I hope this inspires other groups to try new things like this.(Note: If you're gonna do these cool things, alert the press before you do it so we can write about it sooner!)The campaign caught my eye so I went to the show's website, EatingOrlandoAlive, (love it!) and it looks like they're pulling out all the stops and bringing in more out of towners (like they did for Aladdin) to put on the show:
"Set Designer Jeff Schultz is “defacing” the entire small theatre at the Plaza to become Skid Row, complete with dimly lit alleys, elevated train posts and pipes that seem to drip some kind of liquid.


The flesh and blood eating plant creat…

DPAC does not suck and newspapers do

Tidbit time!

--Great start to a discussion about DPAC vs the little guy in the performing arts bubbling under over here on Stephen J Miller's myspace blog. Stephen is an Orlando playwright and occasional The Daily City book reviewer.

--The crap-talk happening in the comments section in the DPAC posts (post 1, post 2) on Maupin's blog is kind of retarded. "The building is not a village..." What? Shut up.

--I wrote a post about wanting newspapers to die, PR folks to become the news orgs and paying writer yourself to do investigative journalism over here.

153 cut at Orlando Sentinel

Two blogs, The Amazing Shrinking Sentinel and Tell Zell are following the changes happening at the Orlando Sentinel. If this makes you yawn, take a look at this quote from an internal Orlando Sentinel memo:"In all departments of the newspaper, the Sentinel has cut 153 positions since Jan. 1, slightly more than a third of them in the newsroom."Wow. That is quite sad. The newspaper industry as a whole seems to be changing, and the Sentinel is going through those changes right in front of our eyes. Our thoughts and best wishes are with those who have had to go through this and we here at The Daily City cannot wait to see how the Sentinel pulls through this tough time.

Orlando Sentinel's Bonita Burton

Episode 22: Bonita Burton (Length: 24:34)
Bonita Burton, Associate managing Editor for Visuals for the Orlando Sentinel, speaks with host Mark Baratelli about the paper's June 2008 re-design. She has been with the Orlando Sentinel since 2004 and offers a first-hand account of the reason behind the re-design, the work that went into it and how a shift in content focus dictated many of the changes found in the new look.

For an in-depth look at the redesign, read Charles Apples' post.

Download:
BonitaBurton.mp3

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