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Food Truck Bazaar







TheDailyCity.com's Food Truck Bazaar
We put on 10 food truck events per month in 10 different cities in Central Florida and we provide trucks for catering jobs.
  • CASSELBERRY 2nd Fridays 12 trucks 6-9pm 200 N. Triplet Lake Drive
  • CELEBRATION 2nd Fridays 15 trucks, 5-9pm 851 Celebration Ave
  • EUSTIS 1st Fridays 7 trucks, 5-8pm, Triangle Center, 351 Plaza Drive
  • LAKE MARY 1st Wednesdays 5 trucks, 5-9pm, Central Park, 100 N Country Club Rd
  • ORLANDO 2nd Sundays 17 trucks, 5-8pm, Fashion Square Mall, 3505 East Colonial Dr.
  • ORANGE CITY 1st Sundays 10 trucks 5-8pm, Dead KMart, 810 Saxon Blvd
  • PALM BAY 3rd Sundays 10 trucks, 5-8pm, Lowes, 1166 Malabar Road SE
  • SANFORD 3rd Saturdays 12 trucks, 5-9pm, 202 S Sanford Ave
  • ST CLOUD 3rd Fridays 7 trucks, 5-8pm, 1221 12th Street
  • WINDERMERE 4th Fridays 17 trucks,  5-9:30pm, 520 Main St
  • WINTER GARDEN 3rd Thursdays 15 trucks (4 per neighborhood) 5pm-8pm in the following neighborhoods: (1) Orchard Hills - 14441 Orchard Hills Blvd. (2) Summer Lake - 8016 Pond Apple Drive (3) Independence - 14213 Pleach Street
  • Would you like your town to get its own monthly food truck event? Tell a City employee, tell an elected official, tell anyone about what we do, who we are and why the event would benefit their city. Tell them to call owner Mark Baratelli: 407-308-1417. 
Contact: 407-308-1417. No Email.

Catering: We provide food truck catering services anywhere in Central Florida. Clients talk to ONE person, write ONE check and get food from up to THIRTY NINE invite-only food trucks. Call now to get started.

About the Owner: Mark Baratelli created the nation's first touring food truck event for which he was inducted into Orlando Sentinel's prestigious Culinary Hall of Fame and named one of Orlando Business Journal's 40 Under 40. Baratelli also brought Orlando its first Pop up Shop, its first Pop Up Dinner, its first Parking Space Takeover and its first Monthly UHaul Art Show. He introduced his Orlando readers to street food during his monthly Taco Truck Taste Tests, created the 5th Annual Orlando Cardboard Art Festival, brought an urban Night Market to the 'burbs, created the Audience Choice Awards for the Orlando Fringe Festival and started Meeting of the Orlando MindsOrlando Improv FestivalOrlando Panel Series and the Orlando Indie Media Meetup.

Competence: We’ve worked directly with truck owners, guests and venue owners for six years. This is our full-time job. We aren’t a truck owner. We’re event planners and event promoters. We get people to SHOW UP. We are 100% responsible to bring an audience to each and every event we run. No food truck can do that for a city or venue by themselves. That’s why we exist. That takes marketing knowledge and skill, which is a difficult and extremely rare ability. With 800+ events and 20+ cities under our belt, we know what an event should look like, how it should be running, what trucks should and should not be doing and how guests should be acting.

How We Choose and Keep Food Trucks: We have a collection of 39 food trucks we hand-select to present in our partner cities and at our events. We conduct menu evaluations. Most trucks don’t pass even that small inspection. If they do pass that, they receive one hour long taste-test at which ten guests are served. We provide 30 minutes of helpful feedback and either let them in or not. It’s basically food truck coaching we don’t charge for. Once trucks are in, we watch them for customer, food or interpersonal problems and act accordingly. We have no problem removing trucks who do not live up to the Bazaar’s expectations.

Maintaining high standards: Our job is to improve the public’s perception of food trucks, so we push for high standards of cleanliness, customer service and interpersonal behavior. We email DBPR regularly and ask for truck inspections when we see they’ve not been inspected for around 6 months. We have a dress cod: no tank tops, bra straps showing, flip flops, smoking. We address trucks with behavior, cleanliness and food problems. We encourage positive thoughts and actions rather than encouraging complaining and gossiping and an atmosphere of fear.

Rule Enforcement: Our Event Managers pay attention to lines, truck worker behavior and the cleanliness of the inside and outside of each truck and report back his findings each month to Mark Baratelli. He will also email each truck and alert them to problems. If problems continue, he will request the town remove the truck from approved status.


Community Partners:
  1. Arts - Brevard Symphony Orchestra, Dr Phillips Performing Arts Center, See Art Orlando , King Center for the Performing Arts, Osceola Arts Festival , Orlando Fringe Festival, Daytona Beach Film Festival, City Arts Factory, Light up Viera , Orlando Philharmonic, Orlando Repertory Theater, Orlando Shakespeare Theatre, Space Coast Arts Festival , Holocaust Memorial Center
  2. Education - University of Central Florida, Stetson University, Valencia College, Full Sail University, Osceola School District, Timber Creek High School, DeVry Technical Institute, Howard Middle School
  3. City/State/County - State of Florida Transportation, SunRail, Winter Park Public Library, Audubon Park Garden District - Main Street, Ivanhoe Village – Main Street
  4. Companies - Catepillar , Kolter Homes, GameStop, Orlando Magic, Richard Petty Driving Experience, Visit Orlando, Walt Disney World
  5. Special Events - Boys + Girls Clubs of America Teen Conference, City of Titusville’s Let it Snow parade, City of Orlando’s Annual Treelighting Ceremony, Deland Dog Parade, Lakefront Park Grand Opening by City of Kissimmee, Meade Botanical Gardens Great Duck Derby, Rocky Water Brewfest, Scooters for Hooters, Makerfaire, Valencia College West Spring Convocation, Valencia College West - New York Times Author Talk, Virginia Drive Live - Ivanhoe Village Main Street, City of Casselberry Latin Jazz + Art Festival, Juvenile Arthritis Conference

These entities Invited Us to Take Over Their Monthly Events:
  1. Town of Windermere
  2. Town of Celebration
  3. City of Lake Mary 
  4. City of St Cloud
  5. Neighborhood: Independence 
  6. Neighborhood: Orchard Hills 

We created these events from scratch:
  1. Orlando’s oldest food truck event we hold at Fashion Square Mall
  2. City of Casselberry
  3. City of Debary
  4. City of Deland Parks & Rec
  5. City of Kissimmee
  6. City of Longwood
  7. City of Melbourne
  8. City of Mount Dora
  9. City of New Smyrna Beach
  10. City of Orange City
  11. City of Rockledge
  12. City of Sanford
  13. City of Titusville 
  14. Lake Nona
  15. Avalon Park
  16. Valencia College
  17. Brevard County Parks and Rec
  18. Oviedo Mall
  19. Oviedo Lowes
  20. Hunters Creek 
  21. I-Drive (Area) World Bowling Center

Social Media Stats for The Daily City's Food Truck Bazaar
  1. 61,936 Facebook fans 
  2. 2,617 E-Newsletter subscribers with a 21.3% open rate 
  3. 7,467 Twitter followers 
  4. 5,661 Instagram followers

History: In 2009, TheDailyCity.com's Mark Baratelli created Taco Truck Taste Test, a monthly food truck meet-up and TheDailyCity.com Mobile Art Show, a monthly art show in a moving van. In 2010, he wrote about Hell's Kitchen Food Truck Bazaar and suggested someone bring the idea to Orlando. No one did. In January 2011, someone suggested we do an event like the ones in Miami. Mark did it on March 29, 2011: Orlando's first food truck event. Later that year, he had the idea to take the event on the road, which no one in the country had ever done.