Sports and Entertainment District Planned Development Amendment Second Reading

By Mark Baratelli
The second hearing for Ordinance No. 2018-14 giving an Amendment to the Sports and Entertainment District Planned Development will take place at the City Council meeting March 19th.
The Amendment will incorporate additional property, revise the development program and development and phasing plans, amend the signage program and update the traffic impact analysis.

This mixed-use development will be constructed across Church Street from the Amway Center. It consists of festival plaza space and approximately 200,000 sq. ft. of office space, 166,000 sq. ft. of retail space, a 250-room hotel with 80,000 sq ft expo center, 310 dwelling units and a 2,500-space parking garage. These numbers reflect the maximum permitted development. It can exceed these numerical standards by up to 20% if approval of the master plan is made in conjunction with a finding that traffic and other land use impacts of the enhanced development program is appropriately mitigated by conditions of the applicable master plan.

Maximum building height may exceed the 100 ft. limit of the default AC-170 2 district, subject to review as part of the specific parcel master plans for each development site.

The development will add 0.61 acres of land at the southeast corner of Division Avenue and West Central Boulevard to comprise a total of 8.4 acres. This 0.61 acres will be rezoned from the Urban Activity Center zoning district with the Traditional City and Parramore Heritage overlay districts to the Planned Development zoning district with the Traditional City and Parramore Heritage overlay districts and is incorporated into the existing planned development zoning district known as the “SED Planned Development.”

The use of animated and video images is limited to a maximum of 10 seconds during each minute. The length of each individual animated or video clip may not exceed 5 seconds and such animated or video clips may not run consecutively but must be separated by at least one static image of at least 5 seconds. Otherwise, each message or image must be displayed for at least 8 seconds. This interval is known as the “dwell time.” Except for animated or video clips permitted under this part, message or image changes must be completed within 0.5 seconds. This “change time” is not included in the calculation of dwell time. The change of message or image must appear as a seamless, imperceptible transition from one image to the next. Special transition effects are prohibited.

Within one year after the opening of any non-residential land use on the Project site, and then again within one year of the opening of the residential land use on the Project site, the owner of the Property must coordinate with the City for the purpose of completing a monitoring and modeling study of the Project's traffic operations. If the residential and non-residential land uses are operational within 12 months of one another, only one monitoring and modeling study will be required to satisfy this requirement. If the monitoring and modeling study identifies specific deficiencies with area signal timing and coordination, or with event related traffic management plans, the owner will be responsible to work with the City in developing revised signal timing and event traffic management plans. The funding responsibility of the owner shall not exceed a total of $250,000 for all needed revisions.

The Municipal Planning Board recommended approval of the PD amendment on November 21, 2017. City Council approved the MPB minutes on December 11, 2017 and this ordinance on first reading on February 26, 2018.

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