Aloft Hotels, a division of W Hotels and Starwood Hotel Group, already have a presence in Florida in Jacksonville and Tallahassee with three more planned for Doral, Miami and Orlando.
About: "For the traveler open to possibilities, Aloft Hotels is a modern, fresh, and fun destination. Aloft is a hotel that celebrates the individual and gives you freedom to control and customize your travel adventure to fit your personal style. It is a place where walls have been knocked down to create a space that is open in design and open to possibilities. A place where energy flows, personalities mingle, and opportunities abound. A place where anything can happen."