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Fashion Square Mall Holiday videos

You know I love me some Dave Ackerman marketing goodness. (See proof here and here). The Marketing Director at Fashion Square Mall is at it again with video from their Holiday Preview on November 13, 3009 and a promo for Black Friday.

I love this concept of free events to lure people in. I recently went to a free public viewing of an art installation by artist E.V. Day at New York City Opera. Free admission, free wine, great art and whaddya know... the opera's season brochures were everywhere. Who walked out with tickets to TWO operas? Free is the new marketing.