Free catered interactive marketing series | Downtown

Downtown Orlando is offering a FREE interactive marketing series hosted by Orlando-based digital agency, Purple, Rock, Scissors. This free, catered event will take place at the Downtown Information Center on November 2nd, November 3rd, and November 4th from 12:00 p.m. to 1:00 p.m. Purple, Rock, Scissors will present best practices in web design, social media, and performance-based marketing strategies. What’s more? At each session, the team offers a 30 minute clinic, where they will audit the websites of local businesses to offer them valuable recommendations to increase performance. If you’d like your website to be considered, please submit a request to by October 28th. (NOTE: I checked with them and they've agreed to extend the deadline to NOON on Friday, october 30th! Submit your site today!).

How to Make Your Website Convert
Monday, Nov. 2nd, 12:00 p.m. to 1:00 p.m
Whether you sell services, products, or outreach opportunities, Purple, Rock, Scissors explores best practices in conversion strategy, funnel strategy, UI design, and content development.

How to Develop a Measurable, Online Marketing Mix
Tuesday, Nov. 3rd, 12:00 p.m. to 1:00 p.m
In this series, Purple, Rock, Scissors offers insight into how to develop a performance-based marketing mix, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Affiliate Marketing, Newsletter Programs, and Contextual, Semantic, Behavioral, and Retargeting Advertising.

How to Leverage Social Media
Wednesday, Nov. 4th, 12:00 p.m. to 1:00 p.m
From apps to tweets to Facebook Connect, Purple, Rock, Scissors explores the latest trends and best practices in social media to help you grow the conversation about your brand.