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Pot Noodle the Musical at Edinburgh Fringe

An ad agency putting on a Fringe show for their client. GENIUS!
"The world of Pot Noodle (a noodle snack in the UK)... is to be turned into a musical comedy at this year's Edinburgh Fringe Festival. Pot Noodle's ad agency Mother London has been developing a stage production - Pot Noodle: The Musical - based on some of the creative concepts used in advertising the snack in recent years and aims to dish up a 'smorgasbord of comedy'." Read the article
I personally think this is great, creative and smart. Fringe festivals are open opportunities for marketers. And how hard can it be to hire some brilliant writers, producers and performers when it's probably way cheaper than making a tv commercial? "Orlando Magic: The Musical" anyone?